Turning Instagram into “MovieGram”.

The discipline of writing 10, 15, 30 up to 60 second television commercials now helps me turn the time limit on Instagram into a perfect short story telling medium. Likewise the discipline of creating press and magazine advertising translates perfectly to arresting instagram "ads."

Rather than static photographs I created a sub brand: “Adventures in Paradise” Using client's existing footage made an ongoing series of simple 15 second ads which was an opportunity not many brands were taking an advantage of.

Simple, inexpensive “captures”
of real events add a sense of occasion and experience to instagram.