Turning Instagram into “MovieGram”.

The discipline of writing 10, 15, 30 and up to 60 second television commercials helps turn Instagram into a perfect short story telling medium. Strategy can be to create a longer Brand video which can be edited into short Instagram brand stories These were produced in the early days of Instagram when timespan was only 15 sec and most were using still photos.

Rather than static photographs I created a sub brand: “Adventures in Paradise” Using client's existing footage made an ongoing series of simple 15 second ads which was an opportunity not many brands were taking an advantage of.

Simple, inexpensive “captures”
of real events add a sense of occasion and experience to instagram.