Happy to be of community service.
This campaign was to raise awareness and donations for children from impoverished families in China who had suffered shocking burns. This group helped pay for intensive care and participated in after-care. Rather than be sombre it was decided to be uplifting and use the line: Giving life, love and laughter. A promotion “Donate a laugh” is planned.
A lot of Brands participate in appeals for the good will it generates. If you have a CS program talk to us.