Vegemite advertising had become predictable and in turn forgettable, so we asked for access to their film archives. We found a whole series of great black and white ads with the original soundtrack. We had an animation studio hand colour them. The result was hugely popular: the older generation loved the new approach to classics they remembered and the 'younger ones' loved the contemporary style.
The first ‘rap’ commercial produced in Australia. The line' Don't wrap it, PostPak it' was totally relevant to the product and actually entered the vernacular. It was an adventurous move for such an institution and actually helped humanise their image.
A simple but memorable visual of “Saying goodbye to some rather big money” .
Australia Post introduce a great way for everyone sending parcels “to save a lot of time”.
Kraft wanted to illustrate how oily and yucky a lot of competitive peanut butters were, enter “Mr Oily” who tries to convince our heroine to chose his Peanut Butter over Kraft Peanut Butter. The campaign became one of Kraft’s most popular and longest running campaigns and was continued by other teams after we created the first three ads in the campaign.
Written by a ‘freelancer’ under my creative direction during an exceptionally busy period… it met the level of idea we were looking for and was a memorable demonstration of the brand promise!
There are many ways to do a taste test, this one left a lasting impression!
Working within a brand rule book an existing “visual device” receives a ‘killer’ contemporary approach.
A lot of women love straight hair, our heroine carries this passion into her very life, creative career and of course her hair care .
A healthy life style and good skin should get off to an early start!
Silkair asked for a print campaign. I created an inexpensive reality style tv campaign using minimum equipment to create a simple, memorable TV series…a fore runner to more digital style work now.