Many markets and subcultures have their own way of talking, and unique phrases and expressions.
Surfers are always searching for ‘perfect conditions’ hence the promise ‘Always Perfect’ and the logo design. This gave us an ongoing story that could be built on creating brand equity for a surf orientated resort near a perfect surf break in Bali.

Also written and creative directed were the website, video, hard and soft copy brochures, billboards, and hoardings.