Banner ad for website, strip ad for magazines
The group ceased its Ray White franchise and I rebranded and created a strategy more suitable to the location and the changing political scene in Indonesia.
Originally Paradise Properties in Bali took the Ray White brand
franchise. I launched the new ‘combined’ brand with a strategy based on getting to understand ownership laws which sometimes are abused by unscrupulous vendors and agents.
Then Paradise Properties decided to leave the Ray White franchise so I rebranded and wrote new positioning extending their previous positioning but now the positive side.
As part of the rebrand I created regular news videos for the web site and newsletters along with retail ads, office signage, in-shop posters etc.
I also created sub brands including Paradise Property Management, Paradise Property Projects, Paradise Property Adventure tours and Paradise Property Beyond Bali.