Banner ad for website, strip ad for magazines
The group ceased its Ray White franchise and I rebranded and created a strategy more suitable to the location and the changing political scene in Indonesia.
Originally Paradise Properties in Bali merged with the Ray White brand
franchise. The new ‘combined’ brand was built on a strategy of getting to understand ownership laws which sometimes are abused by unscrupulous vendors and agents.
Then Paradise Properties decided to leave the Ray White franchise!
The rebranding and new positioning extended their previous promise but looked on the bright side.
As part of the rebrand there was to be regular news videos for the new web site and newsletters along with retail ads, office signage, in-shop posters etc.