The Right Advice on building a brand

Originally Paradise Properties in Bali took the Ray White brand
franchise. I launched the new ‘combined’ brand with a strategy based on getting to understand ownership laws which sometimes are abused by unscrupulous vendors and agents.
Then Paradise Properties decided to leave the Ray White franchise so I rebranded and wrote new positioning extending their previous positioning but now the positive side.
As part of the rebrand I created regular news videos for the web site and newsletters along with retail ads, office signage, in-shop posters etc.
I also created sub brands including Paradise Property Management, Paradise Property Projects, Paradise Property Adventure tours and Paradise Property Beyond Bali.

Banner ad for website, strip ad for magazines

The group ceased its Ray White franchise and I rebranded and created a strategy more suitable to the location and the changing political scene in Indonesia.