![](https://carbon-media.accelerator.net/0000000hh1P/7WdYUZ2I7xefytQcFyEv7c;page(1)/background(fff)/1280x1811.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000hh1P/emNhUhzdMqebmB4r8rve8y;page(1)/background(fff)/1280x1811.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000hh1P/aG2lAGZc667cEzLNzL3BAo;956x1120.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000hh1P/iny4i8ORyfwd7P6tswYf1W;1280x679.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000hh1P/dWGr1H722Hlev4ARtV4xOj;page(1)/background(fff)/1280x1811.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000hh1P/l8H7F5t3sJkeR3OU0kOHLh;page(1)/background(fff)/1280x1811.jpeg?auto=webp)
A logo is more than just a picture or set of colours, it should encapsulate the brand and be enhanced with a ‘positioning line’ that delivers the promise of the brand.
Ideally it does not just stay static but lends itself to animations, giffs etc that give it added life.