Creating a Brand for Happy Families

A new Chinese restaurant with a light hearted approach to Australian style Chinese food that was to be for families to enjoy !

After naming the restaurant a character was created who could even be bought to life in giffs
It has been one of Bali’s most successful restaurant launches and is now being franchised.

A couple of ‘rough roughs’ for a series of simple giffs for Instagram that our hero was happy to perform in.