Building a brand for ‘poshpackers’.
Simple, sustainable ‘beach boxes’ were designed to create a ‘fresh and fun’ resort that could be assembled on islands where there was
no work force or infra structure.
We branded the resort ‘Le Pirate’.
I wrote the strategy and positioning and then
wrote and creative directed all material.
It was an instant success, new locations have already been created with several more on the ‘drawing board’.
Sub- brands are also now being developed.
This is an edited version of a document I wrote and produced to interest potential investors and franchisees.