MAKE CONNNECTIONS FOR YOUR BRAND
This project started as repositioning and rebranding a popular beach club. The new ‘program’ we designed was to feature daily healthy modalities, co-working, collaboration, and conscious events including evening movies, performances, and exhibitions.
I created the Brand name be.co which could be adapted to multiple uses.
Just as we were to launch, the club became a casualty of Covid and was abruptly closed.
I started to transfer the concept to a digital platform that would serve as a ‘center’ for conscious connection, information, and stimulation.
Then, the owner was offered the use of a sustainable resort which could host ‘the concept’ as a live event.
The focus shifted back to bringing it into a physical site. For many reasons that didn’t happen either!
This website was to announce the event concept to potential participants to present workshops, seminars, activities etc. The next version was include the profiles of committed presenters.
But the good news is it has served as a source of connection and model for many things that are happening in Bali today.
It’s a never-ending story!